Marketing Plan on owning a Pet Store Research Paper

Marketing Plan on owning a Pet Store - Research Paper Example ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet Product Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the company would be to present the buyers with a wide choice of top quality of pet merchandise and pet foods at the best price available. For all your pet shopping needs. Geographic location Geographic location is an important factor in setting up a business. ... The product mix is based on the popularity of products. The organization will include product mix ranging from food items, accessories, to pet grooming. The organization would go with different product lines this is because having different product lines reduces the risk in the business. If one of the pet is not getting sold than there are other options available for the organization. Thus it would be beneficial to have a multiple product lines. Description of New Product The pet shop would deal in pets and pets’ foods. Pets would include from breed of dogs, different types of birds, cats and also fishes. The shop would have a retail outlet as well as an online site for its business and the mode of payment would be cash and card. The shop would deal in different breeds of pets. The shop is located in the central area of Arizona in Phoenix as location plays an important role in the success of the business and would help the shop to attract its customers and generate goodwill fo r the company. SWOT Analysis Strength The strength for the organization like ‘Little Pet Shop’ is its wide range of products that it will offer to its prospective customers. The company provides an option of both online shopping of pets along with bricks and mortars way. This enables customers to shop from anywhere they are and accepts all kinds of payments. The company would also provide home delivery of the pets in the respective location of the customers. The company’s strength will also lie in the product line that it is offering. Its product ranges not only pets but also their products which can be anything from the clothing section to styling area. Weakness The company is new and it would take some time for the organization to reach its breakeven point. The company would need

Managing project Essay Example | Topics and Well Written Essays - 2750 words

Managing project - Essay Example Failure to complete a project within a scheduled time may imply project failure (Haynes, 2002). In above connection, project management involve five major phases namely; initiation phases, planning, execution, evaluation, control and project closure phase. Project initiation phase involves conceiving an idea about a project as well as assessing whether this idea will benefit the organization. For example, project manager in this case should take into consideration the pros and cons of IBEK Ltd undertaking possession built building. Additionally, project managers should evaluate possibility of making project to become a success (Heldman, 2009). Planning phase involves putting the whole idea into writing by having a blue print in place. Additionally, planning may involve preparing a schedule on how task shall be executed as well as having budget that may help to ensure proper utilization of financial resources. Execution phase may involve delegating duties and task as well communicatin g to the team members what they are expected to achieve by the end of a project (Heldman, 2009). This means that project execution focus at implementing plans designed at planning phase. Connectively, a project evaluation and control phase focus in making assessments to determine whether the desired outcomes were realized. In case desired outcomes realized, project manager may establish control mechanism to ensure project goals and objects are realized. Project closure phase focus at bringing project to an end whereby, project managers may make project assessments to determine whether the project was successful (Heldman, 2009). This study will focus on a case of IBEK Ltd. Additionally, the study will identifying the initial opening and operation requirements of the new facility by putting emphasis on how project management areas of knowledge may be communicated. Connectively, the study will put forth skills and competencies required by the project managers in project managing proces s as well as how project lifecycle may be utilize in managing major project. Initial opening and operational requirements of the new facility are identified The initial opening and operation of purpose building will involve identification of five key requirements. The first requirements will involve identifying the key stakeholder’s whereby, the needs of both internal and external stake holders will be identified and ways for addressing their problems (Richard and Fairley, 2011). For example; in this case, as a project manager of IBEK Ltd one should consider the needs of regional, national, and international companies. This means that the project manager should consider the quality, quantity and the types of Auto parts required by external stakeholders. Additionally, project manager should take into consideration the needs of internal stakeholders/employees among the requirements. Among the requirements that should be identified include; training requirements, tools to execut e task more efficiently, motivation to work tirelessly toward implementing the project to mention just but a few. The second requirement will involve asking all stake holders to give out their requirements (Richard and Fairley, 2011). For example, customers may be required to state the types and quality of auto parts that they want. This can be done via conducting research, interviewing customers well as direct contacts with the customers. This may help